Market Assessment, Share Optimization and Forecasting

Maximize near-term results for current and pipeline products. And optimize longer-term outcomes. Fueled by data insight, machine learning and artificial intelligence, IQVIA’s market assessment and forecasting tools can help you

• Know the market share of each of your products and how to make the most of your investments.
• Refine your business model to include the anomalies of a specific country or region.
• Assess the profitability of your legacy brands, both today and tomorrow.
• Predict the viability of alternative therapies in an increasingly cash-strapped payer environment.

With the IQVIA CORE™, we integrate deep healthcare expertise to analyze high-quality, country-specific data from a combination of sources to help you get timely, relevant and long-term product and market clarity.

• Across all lifecycle stages—from new-entry to patent maturity
• Across future forecasts, current assessments and performance metrics
• Across provinces, states, countries, regions or the world